From educational games that make learning fun to interactive story apps that encourage decision-making, the market is witnessing a paradigm shift towards engagement-driven content. As the discussion pivots, Munjal B. Shroff, Co-founder of Graphiti Studios, highlights the rising tide of interactive and gamified content for kids. However, the path to crafting cross-media franchises is not […]
Online vs In Store Shopping: Which Is Better
A recent study showed that an overwhelming majority of consumers (76%) want companies to be more transparent about how they use customer data. Additionally, the same study found that 85% of consumers said it’s important to know a company’s data policies before making a purchase. In fact, nearly half of respondents (46%) said they often […]