The responsibility of the revenue manager is to evaluate the multiple outcomes generated by a forecast and adeptly address the implications and potential deviations from the adopted strategy. This multifaceted approach contributes to a more informed and strategic decision-making process.

Revenue management can save your business money, but it can also build your business a fantastic amount of profit. Make time to bring this strategy to life, and you’ll be thankful for it further down the line. However, if you conduct your content marketing strategy well, you’ll be able to work on evergreen content that supports other areas of the business, builds customer engagement and loyalty, and gets your brand ranking on search engines. You may see a trend in the customer’s lifetime value depending on where you acquired that customer. For example, perhaps customers who come via social media advertising have a high churn rate or lower lifetime value than those coming via PPC ads.

Companies predominantly use revenue management in industries characterized by fixed capacity and costs and products or services that expire. You can measure customer churn rate monthly, quarterly, or even yearly – especially if you run primarily on a yearly contract model. Most revenue management tools should be able to calculate your churn rate for you, and you’ll be able to toggle dates around as you need. Business Intelligence platforms have also become increasingly integrated with the Revenue Management process. Not synonymous with Customer Relationship Management (CRM), Business intelligence generates proactive forecasts, whereas CRM strategies track and document a company’s current and past interactions with customers.

Revenue management

Revenue management has come a long way to adapt to the SaaS world since its birth within the hospitality and travel industries in the 1970s. Advanced AI recognizes hidden patterns to improve demand forecasts, pricing, and availability recommendations. Matching the right inventory to the right segment is key for maximizing revenue. Understanding the answers allows you to predict demand more accurately and set optimal prices. Back in 2015 the company found itself weeks away from bankruptcy just as its original product, a sort of eBay for web services known as Mashape, was starting to stall out. We guide hotels and resorts toward unparalleled success, positioning them as market leaders. Now we have the process clearly defined, we advance below with revenue strategies and tactics.

Key Revenue Management Metrics and KPIs

Major vendors in the Global Revenue Management Market include Huawei, Amdocs, Oracle, Netcracker, CSG, Ericsson, Cerillion, Mahindra Comviva, Optiva, SAP, Accenture, Enghousenetworks, Accelya, HQ Revenue, IDeaS, and among others. Imagine being always the first to respond to changes in demand, effectively reach new customer segments and markets first, and sell every room at optimal conditions every day. This is what we call turning revenue management into a competitive advantage. Always getting the most out of the available revenue opportunities – and going above and beyond each time leaving no stone unturned.

Once a company can visualize its value and competitive advantage, it can better position its products or services to potential customers. You’re now as equipped as you can be to launch a revenue management strategy for your SaaS business. Take the strategies we’ve discussed and tweak them to fit your own business needs.

What is revenue management software?

Read more about billing platform here.

For example, a cruise line could sell at a reduced price through a discount travel service, while selling at full price through its own website. Success in RGM capability building at scale depends on top-team commitment, consistent communication, and a well-supported central team to coordinate and drive adoption globally. Pilots in a few markets are required to demonstrate the potential impact of RGM and build the company’s RGM approach. Subsequently, RGM capabilities can be rolled out to all markets over a period of one to three years, depending on the size and complexity of the business. Having RGM teams in those markets during the implementation phase will be key to sustainably delivering impact and building capabilities. Once a customer has signed a contract, order management is the process of coordinating, scheduling, building, shipping, and installing the acquired products and services for your customers. Onsite enterprise resource planning (ERP) systems handle building and shipping, and order management stays in sync with this status.

This is because businesses can save on the fees they would otherwise pay to these middlemen. And in some cases, companies may be able to offer a better price or experience to customers who book directly.