How to Start an Event Planning Business in 15 Steps

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How to Start an Event Planning Business in 15 Steps

Having information about how your customers behave is invaluable for planning and strategizing. It’s a super cost-effective way to promote your new event planning company to customers and potential partners alike. Plan your business, plan your client’s events, and plan for a successful future. Your unique selling proposition expresses what distinguishes you from every other event planner. According to top business thought leaders, in a world where clients are drowning in options and competition is fierce, 90% of a small pie is preferable to 10% of a large pie.

Nowadays, social media and email marketing are two of the best channels. Branding and marketing are closely related.Marketing for large events usually starts 3 to 6 months before the event. Therefore, how to build an impressive brand for the event is key to the event’s success. For online events, it is important to select a proper online event platform.

When deciding how to wrap up your day, skip the typical promotional giveaways with the company logo, and think of gifts that have a big impact with a small footprint. Once you decide you want to host an event, your first step is to define what you hope to accomplish. Finally, it is best to assign someone to record, video, and take photos on the day of the event. On the event day, it is important to make sure all members have a detailed schedule. It is important for team members to know their roles and how to handle unexpected situations so that the event can proceed smoothly. Besides going through the process, the most important part of rehearsal is to come up with backup plans (Plan B) to avoid any interruption. Moreover, you can use data such as reach rate and conversion rate to predict the result.

Remember to include some specific questions about the event, too (e.g. about the venue or entertainment). This will help you to identify any possible areas for improvement. Let’s say you decide to work with Pay.com to manage your digital and card transactions.

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You can get a lot of answers if you focus on what your attendees liked or disliked. Audience behavior during the event and post-event feedback data can offer quantitative and actionable insights to further improve your event. Therefore, an event management platform that offers detailed reporting and analytics should be a key priority to debrief after the event is over.

Take note of things that worked, things that didn’t, and how you can make future adjustments to improve processes. Start by compiling photos, videos, references, and testimonials from past events you’ve planned.

One important factor to decide on at this stage is the type of business you’ll establish. To attract the type of client you want to plan events for, you need to understand who they are. Market research can reveal basic demographic data (like age range, income bracket, and geographic location) to identify potential customers. Depending on the amount of new business you plan to take on, you may or may not need to ever hire someone to help you part-time. You want reliable professionals with extensive experience, preferably in your industry or event type. Therefore, review their portfolio and the types of events they have organized in the past and, if possible, reach out to others who have worked with them.

It’s best to go for a platform that allows you to set up accounts, configure payment methods, and manage customer profiles in just a few clicks – and for a fixed fee. Although they’re usually a foundational merchant service product, some merchant service providers offer solutions that eschew the need for a merchant account. It’s best to choose a merchant service provider that offers a variety of payment methods. Plus, you’ll be able to manage all of your payment-related administrative work in one place. It’s best to go with a provider that offers a flat-rate pricing model with a fixed per-transaction fee. This will ensure you know exactly how much you’ll pay for processing each month.

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